Analysis Plan Brief Workflow

Modified on Fri, 29 Aug at 11:14 PM


The Analysis/Planning/Brief workflow is an effective process for building out new and existing clusters. MarketMuse will create the clusters, tell you how much content you need, what new content you should create and what existing pages need optimizing. Insight from one document carries over to the next one in the workflow:


  • Make high-level decisions using an Analysis Document. 
  • The Planning Document takes that information and turns it into a content plan complete with highly-targeted content ideas. 
  • Select the ideas that best match your business goals and audience and automatically turn them into Content Briefs.
  • Writers use the content briefs to create engaging and SEO-friendly stories, with the help of MarketMuse Optimize.



Every paid MarketMuse account has a set number of plans available on a monthly basis. On the bottom left corner of the screen you can see how many are remaining for the current month. Hover over the text "Remaining this month" to see when it resets.




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