Research Application Overview

Modified on Fri, 25 Apr at 7:59 PM

Topic Navigator - Keywords, SERP X-Ray, and SERP Heatmap available in Research plan and above. Site Heatmap available in Strategy plan and above.

Enter any topic into Research to better understand how to cover a topic, both at the page level and site level.

Topic Navigator - Topic Model

User the topic model and variants to understand the buyer journey and how people search for that subject.

Topic Navigator - Keywords

MarketMuse returns up to 1,000 keywords related to the subject you’re researching. It’s the same as you would get from any keyword research tool.

Topic Navigator - Questions

MarketMuse returns up to 100 questions related tot he subject you’re researching. Use this to determine which ones should be answered in your article.

Topic Navigator - Reflect

This tab shows all the concepts related to the subject, that your site covers. Use this to create a prioritized short list of pages to optimize and new content to create based personalized metrics to give you a competitive advantage.

SERP X-Ray

Gives you insight into the structure and nature of the top-performing content for your subject.

SERP Heatmap

Competitive content analysis of the SERP.

Site Heatmap

Competitive content analysis of any site. Use this to understand what content on a website addresses a specific topic.

Connect

Get linking recommendations to help create clusters with a strong thematic unity.

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