Here's the process:
- Go to All inventory create a new view with filters:
- Personalized difficulty: less than 21
- Rank: less than 21
- Rank: greater than 3 (or 10)
- Optional ways to further refine a large list:
- Topic authority: greater than 10 or 30
- Search volume: greater than 500 or 1000
- Topic: exclude branded terms
- URL: exclude irrelevant folders
- Look for:
- Topics that don’t align perfectly with the page they rank for
- Articles that could use small updates for that topic to make it more comprehensive and improve content score
You can modify the filter to remove:
- Branded topics
- Irrelevant folders
- Many other possibilities
The list can be sorted on different criteria such as:
- Rank in ascending order to find topics you’re close to page 1 on. These are Striking Distance topics.
- Authority in descending order to find the topics you’re at an advantage on.
- Personalized Difficulty in ascending order to find your easiest wins.
- Topic Volume in descending order to start with high volume opportunities.
- Potential Value in descending order to find the overall most valuable topics to you.
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