How to Find Intent Mismatch Opportunities

In this workflow, we create a filter looking for pages that:

• Ranks for many different terms.
• Typically ranks high for its focus topic.
• Has high MarketMuse Page Authority

From this shortlist we:

• Examine each page one at a time looking at all the topics.
• Check for a potential intent mismatch.
• Verify each mismatch to ensure no other pages rank for the topic.
• Add it to a plan.

The filter used in the video is as follows:

• Page Authority >= 20
• Related topics >= 25

You may want to adjust these numbers to fit your situation, depending on your inventory.

The Pages Inventory is set to display the following columns:

• Related Topics
• Page Title
• Rank Range
• Top Valued Topic
• Page Authority
• Avg. Topic Authority
• Value/Mo
• Share of Site Value
• Avg. Personalized Difficulty
• Potential Value
• Value

Here are the most common ways of sorting Pages Inventory for this workflow:

• Page Authority in ascending order if you want to start with your most authoritative pages.
• Related Topics in descending order if you want to start with the pages that have the most ranking topics.
• Avg. Topic Authority in ascending order if you want to start with the pages that are driving authority for their most relevant topics.
• Value/Mo in descending order if you want to start with your most valuable pages.