Evaluate and Optimize Clusters

Here's the process:

• Enter your topic and page (optional) into Research.
• Go to Heatmap
• Click on a Website
• Input your domain or a competitive domain
• Assess depth and quality of your content within that cluster
• Identify pages to update based on content score
• Identify pages to create based on gaps

Note that the you can analyze a part of the website, such as a folder or subdomain. It doesn't have to be your own site either. It could be sa competitor's site where you want to gain some insight into their content strategy.