Identify Intent Mismatch on Priority Pages

Here's the process:

• Go to Page Inventory
• Sort by Page Authority
• Find a page of interest
• Hover over the Action Bar and click on the Prioritize Topics icon
• Add a filter for Rank > 30

Well-written pages with high page authority can rank for many different terms. Often it will rank for terms that are associated with the page, even if it's not the main topic. Those can frequently be found by looking at terms ranking 30 or greater. It offers a great opportunity to build out additional pages that directly address those topics.