Finding Topic Gaps Sitewide

There are just 2 steps to finding topic gaps on your site:

• Go to Topics Inventory
• Create a Saved View using the Content Gaps Template (if you don't already have one)

This will show you all the topics you're interested in, for which you don't rank. We keep track of all the topics that interest you and periodically check their ranking and calculate their personalized metrics.

How do those get there? By adding topics to inventory.

When in Research, you'll notice that some topics are accompanied by a gray + button. Click on the button to add that topic to your inventory. That way, we can provide you with ranking information and personalized metrics. If it's not ranking, it will show in this report.

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